Thai billionaire who invented Red Bull dies aged 89
Geplaatst: za maart 17, 2012 1:26 pm
Chaleo Yoovidhya's energy drink, originally sold to Thai truck drivers and labourers, became a huge global brand
A Red Bull race car in Bangkok, Thailand, where Chaleo Yoovidhya invented the energy drink in the 1970s. The billionaire has died aged 89.
Photograph: Pornchai Kittiwongsakul/AFP/Getty
The self-made Thai billionaire who created the renowned Red Bull energy drink three decades ago has died, according to the country's state media. He was 89.
Thai state television broadcaster MCOT said Chaleo Yoovidhya died of natural causes on Saturday. It cited an executive at the Thai Beverage Industry Association.
Chaleo founded TC Pharmaceuticals. In the 1970s it formulated an energy drink called Krathing Daeng, or Red Bull in English. It became popular among Thai truck drivers and labourers.
Chaleo then co-founded a company in 1984 with an Austrian partner who helped turn Red Bull into a global brand.
Forbes magazine has ranked Chaleo among the richest men in the world. His assets are estimated to be worth several billion dollars.
Bron: http://www.guardian.co.uk/world/2012/ma ... s-thailand
A Red Bull race car in Bangkok, Thailand, where Chaleo Yoovidhya invented the energy drink in the 1970s. The billionaire has died aged 89.
Photograph: Pornchai Kittiwongsakul/AFP/Getty
The self-made Thai billionaire who created the renowned Red Bull energy drink three decades ago has died, according to the country's state media. He was 89.
Thai state television broadcaster MCOT said Chaleo Yoovidhya died of natural causes on Saturday. It cited an executive at the Thai Beverage Industry Association.
Chaleo founded TC Pharmaceuticals. In the 1970s it formulated an energy drink called Krathing Daeng, or Red Bull in English. It became popular among Thai truck drivers and labourers.
Chaleo then co-founded a company in 1984 with an Austrian partner who helped turn Red Bull into a global brand.
Forbes magazine has ranked Chaleo among the richest men in the world. His assets are estimated to be worth several billion dollars.
Bron: http://www.guardian.co.uk/world/2012/ma ... s-thailand